Kim Kardashian West will release her highly anticipated “KKW” beauty line this Wednesday, June 21st and it’s expected to sell out within minutes generating MILLIONS for Mrs. West.
In April, Kim partnered with her younger sister Kylie [who has a flourishing beauty line “Kylie Cosmetics”]and together the duo released a capsule lip kit collection. Little did we know, Kim used the collaboration as a test for her own line KKW.
Via Women’s Wear Daily:
“The 300,000 KKW x Kylie Lips Kits, which each retailed for $45, sold out in minutes, resulting in $13.5 million in sales.”
WOW! Kim’s expecting to make roughly $14.4 million in sales within a few minutes using those projections, and selling her “contour kits” [which are the first products on the line] for $48 a piece. And even though BOTH sisters will now have beauty lines, Kim insists that her line is completely different from Kylie’s.
Via Allure, Mrs. West states:
“A lot of my stuff is going to be for skin. I’m trying to mirror skin care with makeup. It’s going to be a different vibe; it’s not going to be a full color cosmetics [range] with shadows and all of that to start. I’ll probably do some kits here and there of specific makeup looks I’ve done, and keep it within the looks.”
WOW…. $14.4 MILLION within minutes! We shall see!
To check out Kim’s KKW beauty line, CLICK HERE.