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Which Celebrity’s Social Media Is Worth the Most?

We were so SHOCKED when we realized which celebrity social media was worth the most, that we had to share it with our audience!

Check out the TOP 5 celebrities who make the most from their social media accounts below:






YES, Selena Gomez Is Number One Across ALL Platforms!

It could be because we rarely check out Selena’s social accounts for reasoning as to why we’re so stunned! We were sure that either Kylie Jenner or Rihanna snabbed the number one slot for sure!

However, according to D’Marie Analytics, Selena Gomez’ posts are evidently worth $550,000 a piece, when messaging across platforms like: Facebook, Instagram, and Twitter. Now, $550,000 is the ad equivalent value per post, which may be different from what’s she’s actually getting paid. Her actual pay involves negotiations between her agents and the brand (s) she promotes via the various channels.

To break things down a little further, the valuation is based on the following:

  • Followers
  • Post Frequency
  • Engagement
  • Quality of Post
  • Click Through

Kendall comes in second place apparently earning $125,000 a piece/per post!

Gomez’ social media drastically increased around December 2015, when D’Marie estimated that she’d be able to charge roughly $250,000 per sponsored post at the time. But here’s the catch….. even though she’s the MOST followed celebrity on these platforms,

Selena Rarely Does Campaigns!

According to D’Marie Group CEO Frank Spadafora:

“Personally, I think it’s because she’s being smart and she’s aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience.”

More recently, Selena’s photo of a Coca-Cola collaboration garnered 4.6 million likes, and more than 122,000 comments since being posted.

It’s NO DOUBT that Selena Gomez is currently killing the game!

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